Our AI Promises
How we make sure the AI we set up is honest, safe and legal, for you and for your customers.
People Are Told When They're Talking to an AI
Every AI receptionist, phone line or chat helper we set up tells people at the start that they're talking to an AI, and offers a way to reach a real person. This follows guidance from the ICO and the CMA.
A Data Processing Agreement With Every Client
When we handle your customers' personal data, we act as your data processor. We sign a data processing agreement with every client before any work starts, as UK GDPR requires.
Marketing Done Within the Rules
We follow the Privacy and Electronic Communications Regulations (PECR). We only send cold marketing emails to limited companies and other corporate bodies, never to sole traders or ordinary partnerships without their consent, and we check phone numbers against the Telephone Preference Service. Automated marketing calls are only made to people who've given specific consent. We help our clients follow the same rules.
Extra Care With Sensitive Data
Health information and other special category data need extra protection under UK GDPR. We keep it out of AI tools unless there's a lawful basis and the right safeguards are in place.
A Person Checks What Matters
AI drafts, people decide. Anything important, such as safety documents, legal or financial advice, or messages that commit your business, is checked by a competent person before it's used.